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Performance Marketing (SEO + Ads)

Drive Measurable Results with SEO + Paid Advertising Mastery

Learn the art and science of Performance Marketing with a deep dive into SEO (Search Engine Optimization) and Paid Ads (Google Ads & Social Media Ads). This course module at Noida School of Digital Marketing (NSDM) is designed to teach you how to generate traffic, conversions, and ROI—not just impressions.

What is Performance Marketing?

What is Performance Marketing?

Performance marketing is a results-oriented digital marketing approach where you pay for specific actions—clicks, leads, or conversions. It combines organic SEO strategies with paid advertising to deliver real, measurable outcomes for businesses.

What You’ll Learn

Search Engine Optimization (SEO)

  • Keyword Research & Strategy

  • On-Page & Technical SEO

  • Off-Page SEO & Link Building

  • Local SEO Optimization

  • SEO Auditing & Tools (Google Search Console, SEMrush, etc.)

  • Content SEO & Blogging

Paid Advertising (Google & Meta Ads)

  • Google Search & Display Campaigns

  • YouTube Ads & Remarketing

  • Facebook & Instagram Ad Campaigns

  • Campaign Budgeting & Bid Strategy

  • A/B Testing & Conversion Tracking

  • Ad Creatives & Copywriting

Who Should Take This Course?

  • Aspiring SEO specialists & PPC advertisers

  • Business owners wanting more leads & sales

  • Create and optimize SEO strategies from scratch

  • Freelancers & agency professionals

  • Marketing graduates looking for ROI-driven skills

  • Anyone who wants to rank higher, spend smarter, and convert better

Key Areas of Focus

Key Areas of Focus

AI in Digital Marketing
Discover how artificial intelligence is revolutionizing the digital marketing landscape by enhancing decision-making, automation, and performance tracking.
Search Engine Optimization (SEO)
Learn advanced On-Page and Off-Page SEO techniques integrated with AI-driven tools and strategies to boost search engine rankings effectively.
Social Media Marketing
Master platform-specific strategies while using AI-powered tools for content scheduling, audience analysis, and performance automation.
Paid Advertising (PPC)
Understand PPC advertising fundamentals and explore how AI enhances ad creation, bidding strategies, and campaign optimization across platforms like Google Ads and Bing Ads.
Content Marketing
Develop impactful content strategies and leverage AI tools for content creation, curation, and optimization to engage your audience more effectively.
Email Marketing
Craft high-performing email campaigns with the help of AI for advanced personalization, targeting, and segmentation.
E-Commerce Marketing
Explore proven strategies to grow online stores, while utilizing AI to improve customer experience, personalize marketing, and drive conversions.
Freelancing and Entrepreneurship
Build a successful freelancing career or launch your digital venture with entrepreneurial insights and real-world guidance tailored to the digital marketing industry.
Real-World Projects and Case Studies
Gain hands-on experience through live projects and in-depth analysis of successful digital marketing campaigns to apply your skills in real scenarios.
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