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Overview of a Digital Marketing Course

Before You Start Learning: What is Digital Marketing?

Digital marketing is the practice of promoting products or services using online platforms. It helps businesses connect with their audience through various channels like search engines, social media, email, paid ads, mobile apps, and video content. The primary goal? To reach potential customers where they spend most of their time—online.

In today’s digital age, marketing has evolved from traditional methods to include powerful online strategies. When people are searching for products, services, or information, they typically start online. This shift has opened the door for businesses to reach a broader audience than ever before.

More than just visibility, digital marketing allows companies to target specific groups—those most likely to be interested in their products or services. For example, businesses can re-engage previous customers with personalized offers or launch attention-grabbing campaigns on social media. This level of precision not only boosts engagement but also builds stronger relationships with customers, ultimately driving growth and sales.

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Programme Modules

  • What is Digital Marketing?
  • Importance of Digital Marketing
  • How Digital Marketing works?
  • Preface to Digital Marketing
  • Significance of SEO

  • How to choose a Domain Name?
  • Understand Website Navigation, Site Structure, etc.
  • Types of Websites
  • Website VS Portals
  • Architecture of Website
  • Website Designing Basics with WordPress
  • Domain Hosting
  • Difference between Dynamic & Static website

  • What is SEO? Need of Search Engine Optimization
  • How do search engines work?
  • Major functions of a search engine
  • Different types of keywords
  • Organic Search VS Paid Search Results
  • How to create SEO strategy for your business?
  • Latest Google Algorithm
  • Google Keyword Planner
  • Google trends & insights steps in SEO
  • Page Rank & Alexa
  • Types of SEO
  • Case Study

A. ON PAGE OPTIMIZATION

  • SEO Audits
  • Keyword Analytics
  • Meta Tag Development
  • Canonical Implementation
  • Creating Sitemap
  • AMP (Accelerated Mobile Pages)
  • Creating Robots file
  • Optimize SEO Content & Check Duplicate Content
  • Keyword Density
  • Internal linking
  • Page Speed Analysis
  • 301 Redirects
  • Optimizing for Voice Search
  • Image optimization
  • How to write optimized content?

B. OFF PAGE OPTIMIZATION

  • Social Bookmarking Submission
  • Directory Submission
  • Articles Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Local Listing
  • Blog Commenting
  • Google Maps
  • RSS Submission
  • Search Engine Submission
  • Question & Answer Participation, etc. Google Webmaster tool (Search Console)
  • Bing Webmaster tool

C. GOOGLE SEARCH CONSOLE ALGORITHM UPDATES

  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Hummingbird
    SCHEMA MARKUPS – (SEO)
  • What is Schema & why is it relevant to SEO
  • Common JSON Schema Tags – Organization, Website, Blog Posting
    PRIVATE BLOGS NETWORK
  • Understanding the concepts of PBN
  • Why and why not to create a PBN
  • How to create a PBN?
  • How to find a hosting for a PBN?
  • How to start building links with PBN?

Local SEO Google My Business

GOOGLE ADS
  • Introduction of Google AdWords
  • Understanding Advertising Goals
  • Keywords Research
  • Creating campaigns and ad groups
  • Video Advertising Module
  • Mobile Advertising Module
  • Ad Extension: Site links, Call, Location, Call out, etc.
  • Keyword Planning for Paid Marketing
  • Billing & Accounts
  • Re-Targeting Module
  • Landing Page Creation
  • Ad Making Strategies
  • Bidding Strategy
  • Campaign Optimization
  • Campaign Reporting
  • Search Advertising Module
  • Geo- Targeting of Ads
  • Bidding
  • Campaign Designing
  • Campaign Optimization
  • Conversion Tracking
  • Conversion Optimization
  • Learn Re-Marketing Concept
  • How to add negative keywords?
Bing Ads
  • How to bid in Bing Ads
  • How CPC work in Bing Ads
  • Bing Account Approval Process
  • Extended Text Ads
  • App Install Ads
  • Checking Search Terms from Reports
  • Integration of Bing Webmaster Tools
  • Keyword Planning for Paid Marketing
  • Billing & Accounts
  • Re-Targeting Module
  • Landing Page Creation
  • Ad Making Strategies
  • Bidding Strategy
  • Campaign Optimization
  • Campaign Reporting
  • Search Advertising Module
  • Geo- Targeting of Ads
  • Bidding
  • Campaign Designing
  • Campaign Optimization
  • Conversion Tracking
  • Conversion Optimization
  • Learn Re-Marketing Concept
  • How to add negative keywords?

  • Overview of OTT advertising platforms
  • Third-party ad networks
  • Ad formats
  • Targeting options
  • Performance tracking

A. Facebook Marketing
  • Creating Strong Profiles on Facebook
  • Creating Pages & Groups
  • Fan Engagement
  • Branding on Facebook
  • Product Brand Promotion Activities
  • Types of Facebook Advertising
  • Facebook Marketing Apps/Tools
  • Facebook Business Manager
B. Linkedin Marketing
  • What is LinkedIn?
  • Understanding LinkedIn
  • Company Profile VS Individual Profile
  • How to do marketing on LinkedIn group?
  • LinkedIn Advertising
  • Increasing ROI from LinkedIn ads
  • Creating Strong Profile on LinkedIn
  • LinkedIn Company Pages
C. Twitter Marketing
  • What is Twitter?
  • Understanding Twitter
  • Re-tweeting Hash tags
  • How to do marketing on Twitter?
  • Advertising on Twitter
  • Types of Ads
  • Twitter Tools
D. Pinterest Marketing
  • Pinterest for Business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Management
  • Pinterest Ads
E. Instagram Marketing
  • Optimizing your Instagram Business Profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurerment
  • Advertising on Instagram
F. Snapchat Marketing
  • Snapchat for Business
  • Building a following
  • Best Practices
  • Driving Engagement
  • Analytics & Measurement

SMM Tools
  • Hootsuite
  • Buffer
  • Tweetdeck
  • Sproutsocia
  • Tagboard

  • What is Lead Generation?
  • Basic concept of Lead Generation
  • Why Lead Generation is important for your business?
  • How to squeeze pages, work with templates?
  • Understand tools for generation of leads
  • What is Landing Page?
  • Website VS Landing Page
  • Best practices on how to create Thank You page
  • Understanding what is Thank You page
  • Understanding Lead Funnel
  • How to create best landing pages that generate maximum leads?
  • Classroom exercise on how to Create Landing Page
  • Best example of Good Landing Pages VS Poor Landing Pages
  • Split Tests, A/B Testing
  • Choosing landing pages after A/B Testing
  • How to convert Lead into Sale?
  • Lead Generation Strategies

  • Fundamentals of Cyber Laws
  • Intellectual Property Issues & Cyber Space – Indian Perspective
  • E-Commerce – Legal Issues
  • Cyber Crime and Digital Evidence – Indian Perspective

  • What is E-Mail Marketing and how does it work?
  • Types of E-Mail Marketing
  • Implementing effective E-Mail Campaigns
  • Designing Principal for E-Mail Newsletters
  • How to create a HTML E-Mail?
  • Implement A/B Testing and improve ROI from entire E-Mail Marketing activity
  • E-Mail Automation
  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes
  • Parsing

  • Geo-Tagging your Campaign for Smart Phones
  • Measuring, Managing & Analysis of your Campaigns
  • Creating Mobile Website through WordPress
  • Using Tools to create Mobile Websites
  • Understanding Mobile Devices
  • The Development of Mobile Marketing
  • Various Forms of Mobile Marketing
  • Mobile Marketing & Social Media

  • How Digital Video works?
  • Overview of YouTube
  • Singing up on YouTube
  • Embed a YouTube video in a Web Page
  • How to Monetize your Videos?
  • How to Create Channel?
  • Uploading a Video
  • Editing Video Information
  • Editing Annotations
  • YouTube SEO
  • YouTube Advertisement

Join the Best Digital Marketing Course
in Noida with Industry-Leading Trainers

Recognized as a leading digital marketing institute in Noida, we provide expert training to help you succeed online.

Practical Training

We focus solely on shaping our students' careers. After hands-on training in each module, we offer a 1–3 month internship on live projects for real-world experience.

Assignments

As a leading digital marketing institute in Noida, we offer in-depth training across 33+ modules, helping students become true experts. We also provide regular assignments and tasks to reinforce learning and clear doubts.

Learn From Experts

Our expert trainers bring the latest digital marketing strategies to the table. Backed by certifications from Google, HubSpot, and Semrush, we offer the best digital marketing training in Noida.

What You Gain from the Noida School of Digital Marketing Course in Noida