STARTS ON :

July 15, 2024

Last Date to Apply: July 10, 2024

DURATION :

6 Months, Online

500+ Hrs

PROGRAMME FEE : :

₹1,18,000/- ₹59,000/-

GST will be charged at checkout

ELIGIBILITY :

Any 10+2, Graduates, Diploma holder

STARTS ON :

July 15, 2024

Last Date to Apply: July 10, 2024

DURATION :

6 Months, Online

500+ Hrs

PROGRAMME FEE : :

₹1,18,000/- ₹59,000/-

GST will be charged at checkout

ELIGIBILITY :

Any 10+2, Graduates, Diploma holder

Programme Overview

Our premier Digital Marketing program seamlessly integrates advanced AI technology and entrepreneurial training to provide an exceptional learning experience. Master cutting-edge digital marketing strategies, utilizing AI to optimize campaigns and extract deep insights. Our curriculum includes hands-on live projects, capstone projects, and real-world applications, ensuring you gain practical, applicable skills. Specialized entrepreneurial training equips you with the tools to innovate and grow your business. Use this program to boost your business revenue, expand your social media and YouTube audience, embark on a successful freelancing career, and enhance your e-commerce ventures. Additionally, gain exclusive access to internships with leading companies, setting you up for real-world opportunities. Elevate your career and become a leader in the digital marketing field with our elite program.

Enroll now to transform your future and achieve unparalleled success !

Why Digital Edge?

#1

Digital Marketing school

#5000+

Placements

#3

Country Presence


Programme Highlights

Live Interactive session by Top Industry Faculty

Masterclasses on AI, Entrepreneurial Training, E-Commerce Marketing, Social Media Marketing, and More

24x 7 LMS access

20+ Top Trending Digital Marketing Tools

100+ Assignments* and Quizzes

5 Real World Case Studies of Top Brands

Hands-on Learning with Capstone Project and Live Campaigns

Pre-Placement Training

Guaranteed Placement Support


Key Topics Covered

Social Media Advertising

Market Research & Analytics

Search & Display Marketing

Content Marketing

Mail Marketing

Entrepreneurial Training

E-Commerce Marketing

OTT Advertising

Marketing Automation

Freelancing


Masterclasses on Trending Topics

Digital Marketer's Toolkit

World-class learning with faculty-led, live & interactive classes

Senior Industry Trainer

  • Learn from the best industry trainers and gain real industry insight.

  • Access the course from anywhere in the world.

24x7 LMS Access

  • Access all session recordings at your comfort, enabling proper revision.

  • Access all your Notes, e-Books and Study Materials

Group Based Learning

  • Learn with your peers in a group for better understanding of the subject.

  • Gain cross-functional knowledge

Programme Certificate

Certificate of Completion

Google Ads Search Certification

Certificate of Completion

Who is this Programme for?

This programme has been designed for :

  • Career Starters : Ideal for those just beginning their career, looking to switch fields, or seeking to enhance their current skills. This course provides a solid foundation to build upon.
  • Business Owners : Perfect for business owners or those planning to start their own business. Learn strategies to attract more customers and increase sales effectively.
  • Social Media Influencers and YouTubers: Tailored for social media influencers and YouTubers. Discover techniques to grow your audience and increase engagement.
  • Aspiring Freelancers: Designed for those considering freelancing. Gain the skills needed to offer digital marketing services independently.
  • E-commerce Entrepreneurs: Essential for e-commerce business owners. Receive in-depth training on boosting online sales and effectively marketing your products.

Why choose this Programme?

This programme has been designed for early to mid-level career professionals, business owners, influencers and freelancers who are interested in:

  • Understanding Digital Customer Behaviors:Describe digital customer behaviors. Learn ways to reach customer segments. Enhance engagement using the digital marketing funnel.

  • Comprehensive Digital Marketing Knowledge:Gain a 360-degree understanding of digital marketing. Understand the impact of new technologies and developments on digital marketing strategy.

  • Performance Marketing Strategies:Devise strategies for optimal performance marketing plans. Utilize platforms like Google Ads, social media, email marketing, video marketing, and mobile marketing.

  • Marketing Analytics:Learn to use marketing analytics to evaluate campaign KPIs. Generate valuable insights into campaign performance. Strengthen your marketing plans.

  • Market Research: Explore the role of market research in marketing. Learn the research process. Use market intelligence to better understand customer behavior.

  • Digital Marketing Strategy Framework:Describe the steps for successful planning and execution of a digital marketing strategy.

  • Real-Time Case Studies :Identify real-time cases through industry-standard case studies. Understand how companies navigate the dynamic digital world using various tools and strategies.

  • Entrepreneurial Training:Acquire skills to start and grow your own business. Learn innovative strategies and practical tips for entrepreneurial success.

  • E-Commerce Marketing: Learn techniques to drive traffic to your online store. Convert visitors into buyers and enhance your overall sales strategy.

  • OTT Advertising:Understand the dynamics of advertising on over-the-top media services. Create effective ad campaigns for platforms like Netflix, Hulu, and more.

  • Drop Shipping:Gain insights into the drop shipping business model. Learn how to set up and manage a successful drop shipping operation.

  • Freelancing:Develop skills to offer digital marketing services as a freelancer. Learn how to manage clients and projects independently.


Programme Modules

  • What is Digital Marketing?
  • Importance of Digital Marketing
  • How Digital Marketing works?
  • Preface to Digital Marketing
  • Significance of SEO

  • How to choose a Domain Name?
  • Understand Website Navigation, Site Structure, etc.
  • Types of Websites
  • Website VS Portals
  • Architecture of Website
  • Website Designing Basics with WordPress
  • Domain Hosting
  • Difference between Dynamic & Static website

  • What is SEO? Need of Search Engine Optimization
  • How do search engines work?
  • Major functions of a search engine
  • Different types of keywords
  • Organic Search VS Paid Search Results
  • How to create SEO strategy for your business?
  • Latest Google Algorithm
  • Google Keyword Planner
  • Google trends & insights steps in SEO
  • Page Rank & Alexa
  • Types of SEO
  • Case Study

A. ON PAGE OPTIMIZATION

  • SEO Audits
  • Keyword Analytics
  • Meta Tag Development
  • Canonical Implementation
  • Creating Sitemap
  • AMP (Accelerated Mobile Pages)
  • Creating Robots file
  • Optimize SEO Content & Check Duplicate Content
  • Keyword Density
  • Internal linking
  • Page Speed Analysis
  • 301 Redirects
  • Optimizing for Voice Search
  • Image optimization
  • How to write optimized content?

B. OFF PAGE OPTIMIZATION

  • Social Bookmarking Submission
  • Directory Submission
  • Articles Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Local Listing
  • Blog Commenting
  • Google Maps
  • RSS Submission
  • Search Engine Submission
  • Question & Answer Participation, etc. Google Webmaster tool (Search Console)
  • Bing Webmaster tool

C. GOOGLE SEARCH CONSOLE ALGORITHM UPDATES

  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Hummingbird

    SCHEMA MARKUPS – (SEO)

  • What is Schema & why is it relevant to SEO
  • Common JSON Schema Tags – Organization, Website, Blog Posting

    PRIVATE BLOGS NETWORK

  • Understanding the concepts of PBN
  • Why and why not to create a PBN
  • How to create a PBN?
  • How to find a domain for PBN?
  • How to find a hosting for a PBN?
  • How to start building links with PBN?

  • Local SEO Google My Business

GOOGLE ADS

  • Introduction of Google AdWords
  • Understanding Advertising Goals
  • Keywords Research
  • Creating campaigns and ad groups
  • Video Advertising Module
  • Mobile Advertising Module
  • Ad Extension: Site links, Call, Location, Call out, etc.
  • Keyword Planning for Paid Marketing
  • Billing & Accounts
  • Re-Targeting Module
  • Landing Page Creation
  • Ad Making Strategies
  • Bidding Strategy
  • Campaign Optimization
  • Campaign Reporting
  • Search Advertising Module
  • Geo- Targeting of Ads
  • Bidding
  • Campaign Designing
  • Campaign Optimization
  • Conversion Tracking
  • Conversion Optimization
  • Learn Re-Marketing Concept
  • How to add negative keywords?

Bing Ads

  • How to bid in Bing Ads
  • How CPC work in Bing Ads
  • Bing Account Approval Process
  • Extended Text Ads
  • App Install Ads
  • Checking Search Terms from Reports
  • Integration of Bing Webmaster Tools

  • Overview of OTT advertising platforms
  • Third-party ad networks
  • Ad formats
  • Targeting options
  • Performance tracking

    A. Facebook Marketing

  • Creating Strong Profiles on Facebook
  • Creating Pages & Groups
  • Fan Engagement
  • Branding on Facebook
  • Product Brand Promotion Activities
  • Types of Facebook Advertising
  • Facebook Marketing Apps/Tools
  • Facebook Business Manager
  • B. Linkedin Marketing

  • What is LinkedIn?
  • Understanding LinkedIn
  • Company Profile VS Individual Profile
  • How to do marketing on LinkedIn group?
  • LinkedIn Advertising
  • Increasing ROI from LinkedIn ads
  • Creating Strong Profile on LinkedIn
  • LinkedIn Company Pages
  • C. Twitter Marketing

  • What is Twitter?
  • Understanding Twitter
  • Re-tweeting Hash tags
  • How to do marketing on Twitter?
  • Advertising on Twitter
  • Types of Ads
  • Twitter Tools
  • D. Pinterest Marketing

  • Pinterest for Business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Management
  • Pinterest Ads
  • E. Instagram Marketing

  • Optimizing your Instagram Business Profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurerment
  • Advertising on Instagram
  • F. Snapchat Marketing

  • Snapchat for Business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement
  • SMM Tools

  • Hootsuite
  • Buffer
  • Tweetdeck
  • Sproutsocia
  • Tagboard

  • What is Lead Generation?
  • Basic concept of Lead Generation
  • Why Lead Generation is important for your business?
  • How to squeeze pages, work with templates?
  • Understand tools for generation of leads
  • What is Landing Page?
  • Website VS Landing Page
  • Best practices on how to create Thank You page
  • Understanding what is Thank You page
  • Understanding Lead Funnel
  • How to create best landing pages that generate maximum leads?
  • Classroom exercise on how to Create Landing Page
  • Best example of Good Landing Pages VS Poor Landing Pages
  • Split Tests, A/B Testing
  • Choosing landing pages after A/B Testing
  • How to convert Lead into Sale?
  • Lead Generation Strategies

  • Fundamentals of Cyber Laws
  • Intellectual Property Issues & Cyber Space – Indian Perspective
  • E-Commerce – Legal Issues
  • Cyber Crime and Digital Evidence – Indian Perspective

  • What is E-Mail Marketing and how does it work?
  • Types of E-Mail Marketing
  • Implementing effective E-Mail Campaigns
  • Designing Principal for E-Mail Newsletters
  • How to create a HTML E-Mail?
  • Implement A/B Testing and improve ROI from entire E-Mail Marketing activity
  • E-Mail Automation
  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes
  • Parsing

  • Geo-Tagging your Campaign for Smart Phones
  • Measuring, Managing & Analysis of your Campaigns
  • Creating Mobile Website through WordPress
  • Using Tools to create Mobile Websites
  • Understanding Mobile Devices
  • The Development of Mobile Marketing
  • Various Forms of Mobile Marketing
  • Mobile Marketing & Social Media

  • How Digital Video works?
  • Overview of YouTube
  • Singing up on YouTube
  • Embed a YouTube video in a Web Page
  • How to Monetize your Videos?
  • How to Create Channel?
  • Uploading a Video
  • Editing Video Information
  • Editing Annotations
  • YouTube SEO
  • YouTube Advertisement

  • What is Website Analytics?
  • How Google Analytics works?
  • How to setup Google Analytics Account?
  • How to add Analytics Code in a Website?
  • Understanding Google Analytics account structure
  • Gaining Google Analytics insight
  • Measuring website traffic
  • Understanding Goals and Conversions
  • How to setup Goals?
  • Understanding different types of Goals
  • Setting up Goals and Event Tracking
  • What is Bounce Rate?
  • Understanding Bounce Rate VS Exit Rate
  • How to reduce Bounce Rate?
  • Understanding Funnels
  • How to integrate Google AdWords and Google Analytics accounts?
  • Track Campaign Performance via Google Analytics
  • Filters and Segments – How to setup and Segments?
  • How to view Customized Reports?
  • Monitoring Traffic Sources and Traffic Behaviour
  • Taking measures to Increase Traffic to your Website

  • What is Affiliate Marketing?
  • Affiliate Management Agencies
  • Merchant, Affiliate, Market & Customer
  • Product & Service Marketing
  • How to sell your product or service through other website
  • Traffic from Affiliate Network
  • Commission Based Lead Generation

  • Introduction to Content Marketing
  • Objective of Content Marketing
  • Producing High – Quality Content More Efficiently
  • How to Increase Frequency of Content Shared?
  • Generate new ideas for Content
  • Growing your Online Community / Followers / Subscribers
  • Content Marketing Process
  • Quora Marketing
  • Google Tag Manager

  • What is E-Commerce?
  • E-Commerce Website design tips and tricks
  • Top E-Commerce Website around the world
  • E-Commerce Marketing & Traffic Generation
  • How to do SEO for an E-Commerce Website?
  • Using Affiliate Marketing to Promote your E-Commerce Store
  • Amazon Marketing
  • Flipkart Marketing
  • Alibaba Marketing
  • Dropshipping

  • What is ORM?
  • Why should companies use ORM?
  • Understanding fundamentals of ORM
  • Tools to manage ORM
  • How is ORM affecting Business?
  • Top best Online Reputation Management Website List
  • Top best Online Reputation Management Website List
  • Top best Online Reputation Management Website List
  • AI

  • How to begin from scratch and quickly build a portfolio?
  • How to find clients fast?
  • How to market yourself?
  • How to find the most profitable project & drop the rest?
  • How much to charge from clients?
  • How to earn money through video?

  • Evolution & Growth of Programmatic Advertising
  • Understanding Real-Time Bidding
  • How Programmatic Advertising Works
  • Types of Programmatic Advertising
  • Advantages and Challenges
  • Myths of Programmatic Advertising

  • Settings up the objectives
  • Understand the key tasks to draft an ‘Awesome’ Digital Media Plan
  • Segmentation & Targeting of the Audience
  • Best practice to execute the campaigns post the Media Plan
  • Understanding of Multiple Formats & appropriate for our Targeted Digital Platforms

  • What is Blogging?
  • Importance of Blogging
  • How to create a Blogging Website?
  • How to make money through Blogging?

  • IP based Geo-Marketing, tracking E-Mail Location, Marketing Geography Planning
  • Website planning based on Geographic Targeting
  • Keywords’ Selection based on Geographic Targeting
  • Geo-Tracking Software and Web Applications
  • Regional Listings
  • Webmaster Guidelines & Settings
  • Geo-Targeting VS Cloaking
  • How to reach visitors from Different Countries?
  • How to Marketing the website in different countries?

  • SMS Marketing through E-Panel
  • SMS API’s
  • Database Management
  • Database Extraction

  • What is WhatsApp all about?
  • Why you should definitely use WhatsApp for your Business today?
  • WhatsApp Chats, Calls, Contacts, and Web WhatsApp
  • Top WhatsApp Automation Tools and Services
  • Case Studies

  • Interview

  • AdWords Fundamental
  • Display Advertising
  • Search Advertising
  • Shopping Advertising
  • Video Advertising
  • Mobile Fundamental
  • Bing Certification
  • Google Analytics Certification
  • Hubspot Inbound Certification
  • SEO Fundamentals
  • Bing Search Certification
  • Facebook Paid Certification
  • Trionfo IT Services Internship Certificate
  • Trionfo IT Services Experience Certificate
  • Industry Recognized Digital Edge Institute Certification

Our Students are Placed

Our Placement cell helps every student to get a job in MNCs like Tech Mahindra, Wipro, TCS, Accenture, Trionfoit etc.

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Our Placements

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Fee Detail

Course Fee Fee with GST (18%) Duration Schedule
Advanced Advanced Diploma in Marketing + AI +
Entrepreneurial Training & Guaranteed
Placement Support
₹1,18,000/- ₹59,000/-
69,620.00 6 Months 5 Days / Week
(4 Hrs.)

Payment Mode

Registration Amount: 5000.00

Course Cash Payment Method
Mode I Mode II Mode III
Advanced Diploma in Marketing + AI + Entrepreneurial Training & Guaranteed Placement Support Single installment of 64,620.00 Installment I : 32,310.00

Installment II : 32,310.00
Installment I : 16,155.00

Installment II : 16,155.00

Installment III : 16,155.00

Installment IV : 16,155.00
Cash, Account deposit, Cheque/Bank draft Credit/ Debit Cards, Online UPI Payment.

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